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Call of duty - Soldier of fortune

No one really like micro-transactions, much less even talking about them. So we created a series to show this type of game content in a fun, positive way.

CoD_Tomogunchi

tomogunchi

A 90s-style ad for a virtual pet the feeds off death.

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+2.8 million organic views

+$1 million in revenue in 2 days

CoD_TomoTurbo

tomogunchi Turbo

When the Tomogunchi got a reboot, so did our ad.

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+940k organic views

CoD_Ronin

Ronin

We elevated this operator by giving showing him as a true ronin.

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+680k organic views

COD_SawCostumedAd

saw: costumed ad

Jigsaw made his way into Warzone like only he could.

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+700k organic views

+165k engagements

Part of the biggest micro-transaction sales day in Call of Duty history

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