PC Game Pass was looking to effectively leverage their partnership with the BWT Alpine F1 Team at the inaugural Miami Grand Prix in 2022.

 

With a limited budget we knew what we had to do. Create a QR code on high-visibility areas of the car that unlocked different tiers of PC Game Pass prizes.

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Working alongside F1 drivers Esteban Ocon and Fernando Alonso, we gave away two signed PCs in addition to dozens of PC Game Pass codes.

 

The campaign led to more than 69M impressions and 16M earned impressions on social media.