Before 2022, Overwatch had no presence on TikTok. We were tasked with crafting that channel from the ground up. To stand out, we innovated new styles of content that other brands weren’t doing. With a unique mix of dynamic game capture, comedy, and a finger on the pulse of the internet, our content continues to push boundaries we’ve yet to see anywhere else on TikTok.

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By making content that we as fans would want to see from our favorite game, we have amassed Over 1M TikTok followers organically since the inception of the channel in Fall 2022.