The Summer of 2016 brought with it a lot of soccer. Buffalo Wild Wings wanted to capitalize on this event and tasked Chiat\Day with developing ideas that allowed the brand to own soccer. 

 

So for that Summer, I transformed the brand into a soccer club. I created a custom badge and uniform for the newly created Buffalo Wild Wings Football Club. The badge and jersey appeared across multiple channels of communication for Buffalo Wild Wing. A set of jerseys were also produced in connection with a PR penalty kick contest centered around US National Team legend Landon Donovan.