In late 2017, Buffalo Wild Wings started a beer partnership program in which a different craft beer was highlighted and promoted every promotional zone. They tasked Chiat\Day with naming the program and designing the logo.

 

We landed on the name “Brew Series.” The logo is designed to be flexible: a full version, a type only version for when space is limited, and a graphic only version (not shown) that could serve as an icon identifying the promotion.