In the Fall of 2016, Buffalo Wild Wings was looking to refresh its brand identity. The client tasked Chiat\Day with overhauling the visual language of the brand without changing the logo or deviating too far from tone they had established. 

 

I worked with the design team at TBWA\Chiat\Day to help produce a suit of collateral that completed the client’s objectives while evolving on and cleaning up their design aesthetic.